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Marketing
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Football
Time to read: 1 min
West Ham Utd and QuickBooks launch campaign to support small businesses
January 15, 2025
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Football
Time to read: 3 min
AC Milan celebrates 125th anniversary with range of fan benefits, initiatives & events
July 17, 2024
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Comment
Time to read: 5 min
Premier League clubs to gain hundreds of millions in revenue on untapped US market
June 19, 2024
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Europe
Time to read: 3 min
Better Collective: EURO 2024 goals & tailoring strategies for customers
June 10, 2024
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Features
Time to read: 5 min
Inside Optimum Nutrition & McLaren's ‘Drive to Thrive’ with McLaren F1
May 14, 2024
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Football
Time to read: 2 min
Juventus to significantly enhance commercial opportunities with Two Circles
April 25, 2024
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Latest News
Time to read: 2 min
Sir Chris Hoy calls on for Team GB support in new NatWest ad campaign
April 16, 2024
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Fan Engagement
Time to read: 5 min
NFL 2023 sponsorship revenue soars 15% to $2.35bn
January 31, 2024
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Europe
Time to read: 8 min
From the San Siro, to the Burj Khalifa - How AC Milan is cultivating a new way of marketing
January 17, 2024
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Comment
Time to read: 4 min
Is less more? SGG Media on lessons to be learnt from micro-influencers 
August 29, 2023
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Latest News
Time to read: 3 min
Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track 
August 11, 2023
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NHL
Time to read: 2 min
NHL announces Liga Stavok as sports betting partner in marketing push
September 23, 2021
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Sponsorship
Time to read: 6 min
Paddy Power: “You have to know what you’re talking about, you can’t blag a football fan”
September 18, 2020
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Sponsorship
Time to read: 7 min
Football Media: The importance of player agencies in women’s football
June 19, 2020
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Sports
Time to read: 5 min
The importance of esports to traditional sporting brands
April 20, 2020
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Sponsorship
Time to read: 5 min
Paddy Power: Disruptive, creative and peaking audience engagement
July 26, 2019
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1
Deloitte approved falsified Abramovich accounts, BBC finds
2
Will the London Broncos compete in the 26/27 Super League season?
3
Flamengo and Fluminense take betting ban protest to shirts for Rio derby
4
How AS Monaco and Payhound are building a partnership beyond visibility
5
Is Čeferin’s fourth-term bid following Infantino’s FIFA playbook?
6
F1’s 40-year Africa return marred by Rwanda sportswashing attempts? 
Features
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026